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An unidentified farmer protesting the rising cost of doing business, c. 1940. As the cost of feed, hay – and even cows themselves – skyrocketed, farmers had little choice other than sell more milk to make up for the cost. This, however, contributed to milk surpluses that just as quickly devalued milk due to oversupply. From left to right, signs read: "Bale Hay Cost: before, $15.00, now, $26.00; Cow Cost: before, $125.00, now, $225.00. Bag Feed Cost: before, $32.00, now, $52.00." Courtesy of the Consumers Union Archives.